Application of Google Analytics Model for Evaluating the Visibility of Library Web Portals of the Uva Wellassa University, Sri Lanka

T. Pratheepan; M. Jayakananthan

doi:10.51983/ajist-2021.11.1.2804

Authors

T. Pratheepan Uva Wellassa University, Sri Lanka
M. Jayakananthan Eastern University, Sri Lanka

DOI:

https://doi.org/10.51983/ajist-2021.11.1.2804

Keywords:

Digital Library, Google Analytics, Library Web, Web Metrics

Abstract

Google Analytics is the most prevalent page tagging technique to evaluate the visibility of web portals. The study was designed with the purpose of applying google analytics model on the library Web Portals (WP) of the Uva Wellassa University (UWU) which includes, Home Page (HP), Online Public Access Catalogue (OPAC) and Institutional Repository (IR). It was observed that the web resources of UWU have been viewed by ~366756 local & global users during the study period. The USA is the predominant country visited the UWU e. Repository with the count of 53,078 (15.82%) followed by Netherlands with 14,044 (4.78%) and France 15,775 (4.70%).

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