Challenges and Opportunities in Promoting Public Library Services in Mysore City, Karnataka

Abstract

The marketing of library resources and services is a vital activity in any library, particularly public libraries. This activity is essential for enhancing the visibility of public library resources and services to users. The present study examines users’ perceptions regarding the use and marketing of public library resources and services in Mysore City. The objectives of the study include identifying the format of public library collections, understanding the use of public libraries by various communities, determining the methods or modes used to learn about library resources and services, assessing users’ satisfaction levels with the quality of services, and exploring reasons for the limited use of public library services. A survey research method was employed, and a questionnaire was administered to 830 users of 20 public libraries in Mysore City. The study achieved a response rate of 88%. The findings indicate that the majority of respondents were male (524, 63.1%). Approximately 81.9% of respondents reported visiting public libraries daily, and 99% of respondents stated they visit the library to prepare for competitive examinations. The highest number of respondents identified books as the primary format of library resources. “Reference Service” and “Periodical and Magazine Section” were the most preferred services, with mean scores of 4.76 and 4.35, respectively. “Word of Mouth” and “User Orientation Program” were the most frequently used methods by respondents to learn about public library resources and services, with mean scores of 3.93 and 3.84, respectively. The study concludes that public libraries should systematically classify and organize their resources to facilitate the intensive use of library resources.